Mojave: The Next Windows Version?
I'm a proud Vista user and have raved about it to my friends and colleagues, yet it's amazed me to hear some of the responses I get when I say I use Vista. I don't mean good responses, either.
Yet even when I get a negative response about Vista, it turns out most people haven't checked it out for themselves and are only going on what they hear and read from others. I'll ask what they heard, and they'll give me a list of problems they've heard about. I'll respond saying it's funny because I never have any problems, and they'll use that word "heard" again.
Someone in Microsoft's PR department ought to be in trouble with the Vista marketing campaign, or lack thereof. Between Apple commercials, Bill Gates-haters, and Linux fanboys making sure Vista had a tough rollout, all the public may have needed to adopt Vista is something like The "Mojave Experiment".
This is a great move by Microsoft, finally, to help salvage Vista's reputation. In the "experiment", users were asked to give their rating of Vista before sitting down to use the next OS from Microsoft, codenamed Mojave. Then they were asked to give a rating of Mojave. The results are interesting.
Users averaged a 4.4 rating for Vista based on their preconceived notions (they had never used it, only "heard" about it). Users averaged an 8.5 for "Mojave".
Turns out, Mojave is actually Vista. And the people love Vista. The lesson? PR is important. And if you've never tried it, Vista is better than you've heard.
The videos are fun to watch. Microsoft needs to form them into a commercial and get it on TV.
Check out the "You can't please everyone" link. Classic.
Filed under: Technology
