A thought on innovation
I was sent this article on MSNBC about Toyota and its innovation-centric practices. It reminded me of a manifesto I read on ChangeThis (excellent site by the way), and of course that motivated me to write up a quick thought on innovation..
Innovative thinking in the corporate environment is not a big bang idea like the world’s corporate marketers would like you to believe. Innovative thinking is a process of continuous value improvement for the customer, the company, and the employee, and for innovation to be effective in a company the process needs to occur at all levels, from the CEO all the way down to the lines of code we write and the widgets we make.
Put another way, innovation is a mindset, not a result.
Filed under: Innovation